Meta Ads
Facebook and Instagram together. For most businesses this is where we start — sharp audience targeting, strong creative formats, and typically the most efficient cost per lead or sale for South African audiences.
Performance Marketing & Paid Ads
We build most campaigns on Meta, because for most businesses that’s where the budget works hardest. But the platform isn’t decided before we’ve looked at your numbers. We research your market, your competitors, and your existing data first, then recommend the mix — Meta, Google, TikTok, or a combination — that actually fits your business.
How we decide where your budget goes
The platform is a conclusion, not a starting point
Most agencies sell you a platform before they’ve seen your business. We do it the other way round. Every engagement starts with research: your market, your competitors, your past campaign data if you have it, and where your customers actually spend their time online. Meta ends up being the right starting point for most businesses we work with — it’s where the targeting is sharpest and the cost per result is usually lowest for South African audiences. But if the research points somewhere else, we say so.
- Our default recommendation, backed by research every time
- Meta firstOur default recommendation, backed by research every time
- Meta, Google, and TikTok, added when the data supports it
- 3 platformsMeta, Google, and TikTok, added when the data supports it
- Every recommendation is specific to your business
- 0 fixed packagesEvery recommendation is specific to your business
Where we run campaigns
Three platforms, one decision process
Primary Google Ads
Search and shopping campaigns for businesses where customers are actively searching for what they sell. We bring this in when the research shows strong search intent in your category.
TikTok Ads
For brands with a younger audience or highly visual products. We recommend this when the data shows your customers are there and your creative can compete.
How a paid ads engagement runs
From research to a live, optimized campaign
- 1
Research & Audit
We dig into your market, competitors, and any existing ad or analytics data you have. This is where the platform recommendation comes from, not a sales conversation.
- 2
Platform & Audience Mapping
Based on the research, we recommend the platform mix and map out exactly who we're targeting and why.
- 3
Creative & Campaign Build
Ad creative, copy, and campaign structure get built around the audience and platform, not a generic template.
- 4
Launch, Track & Optimize
Campaigns go live with full tracking from day one. We report weekly and adjust based on what the numbers say, not what we hoped would happen.
What you get
Everything needed to run and prove ROI
- Full market and competitor research before any campaign is built
- Platform recommendation backed by data, not assumption
- Custom ad creative and copy for your business
- Conversion tracking set up correctly from day one
- Weekly performance reporting in plain language
- Ongoing optimization based on real results
Questions we get asked
Straight answers before you commit
Get a first read
Let’s find out what your data says
Send us a bit about your business and we’ll come back with an honest first read on where your ad budget should go, before you commit to anything.
- Research before recommendation, every time
- Meta, Google and TikTok under one team
- Weekly reporting in plain language